Brand Reciprocity Scorecard

Find out where your brand stands.

Nine questions. Five minutes. You'll get a personalized analysis of where genuine two-way exchange is happening — and where it isn't.

01 —How would your consumer describe your brand?

Select up to three in order of importance. Your first selection is your primary signal.

0 SELECTED (UP TO 3)

Please select at least one option to continue.

02 —When your brand loses a customer, what is most often the real reason?

Please select an option to continue.

03 —Your best customers — the ones who have been with you longest and spend the most — what do you think keeps them coming back?

What you think, not hope.

Please select an option to continue.

04 —In your opinion, which step in the new customer journey is weakest for your brand?

Discovering us — they don't find us when they should Considering us — they find us but we don't make a strong enough case Trying us — the first experience doesn't deliver on the promise Coming back — we don't do enough to earn the next purchase or visit

Please select an option to continue.

05 —When you make decisions about how a customer experiences your brand — digitally, in person, or through your content — what drives those decisions?

Drag to rank from most to least influential.

↑ MOST INFLUENTIAL AT THE TOP · DRAG TO REORDER

06 —When your team identifies a customer experience problem that doesn't have a clear revenue impact attached to it, what typically happens?

Please select an option to continue.

07 —How does your brand stay current on what your consumer actually cares about?

Select everything that genuinely applies.

We conduct formal consumer research on a regular cadence We have ongoing direct contact with customers and monitor what they say unprompted We rely primarily on sales and performance data We look at what competitors are doing as a proxy for consumer behavior We need some work here

Please select at least one option to continue.

08 —When you want to know if your brand is connecting with consumers, what do you look at?

Engagement metrics — likes, shares, comments, follower growth Sales performance and customer satisfaction scores Behaviors consumers initiate without prompting — organic search, unprompted returns, word of mouth Marketing mix modeling — we have clear measurement and attribution No clear measurement or attribution

Please select an option to continue.

09 —When you are deciding whether to test a new channel, content format, or activation, what drives that call?

Drag to rank in order — what actually drives the decision, not what should.

↑ MOST INFLUENTIAL AT THE TOP · DRAG TO REORDER